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Youtube Promotion

Best Youtue Ads Services In india

Videos are one of the main trends on the modern Internet. According to Cisco, more than 82% of internet traffic will be video by the year 2022. If this isn’t enough for you, take a look at these interesting facts provided by SimilarWeb:

YouTube is in second place in the Global Rank with an estimated 24.3 billion monthly visits. Google occupies first place, and Facebook ranks in third place.

Average visit duration on YouTube is more than 21 minutes which is way longer than Google and Facebook (10 minutes and 11 minutes respectively).

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WHY TO ADVERTISE ON YOUTUBE

Build Brand Awareness

Introduce your product to people who do not know much, or anything, about it yet. Target people who are interested in similar products and areas to you so you know there are commonalities.

Influence the Buyer

Videos that justify why your product is the best option for your customer, including hard evidence to back it up, convert the best so capitalize on it.

Grow Sales

Branch out to lookalike audiences that you have never targeted before and test new tactics. Research ways to link your product to others and start growing sales.

Increase Brand Loyalty

Invite your customers to talk about your product in your videos and show prospects that you provide the best products and services in the business.

Youtube Ads and its Placements

Trueview Youtube Ads

TrueView ads give viewers the most control over the advertisements they see. Because of this, Google reports that eight out of ten viewers prefer TrueView to other in-stream video ad formats. But TrueView ads are great for businesses too.
Advertisers only pay for TrueView ads when users watch for at least 30 seconds,watch an entire short video, or interact with an ad in some way, such as clicking on a call-to-action. And because viewers can select the ads they want to watch and skip the ads they don’t.

YouTube states that the maximum length a TrueView video ad can be is 6 minutes and the minimum is 12 seconds.

Non-Skippable Stream Ad

Non-skippable stream ads are essentially the same as TrueView in-stream ds except — you guessed it — viewers aren’t able to skip them. Because viewers have less control over these ads, they’re not considered ‘TrueView.’

There are also non-skippable YouTube ads that play part way through videos that are 10 minutes or longer — they‘re also known as ‘mid-roll’ non-skippable YouTube ads.

Unlike TrueView ads, advertisers pay for non-skippable YouTube ads on a CPM basis. ‘CPM’ stands for cost-per-mille, which means that advertisers pay a fee per thousand views.

Bumper In-Stream Ad

Bumper YouTube ads are the third type of YouTube video ad available to marketers. These non-skippable video ads play before a viewer’s chosen video and must be less than 6 seconds long.
Like non-skippable YouTube ads, advertisers pay for bumper ads on a CPM basis, Obviously, bumper ads aren’t an ideal format for stories, testimonials, or product demos. But the 6 second time limit can be a wonderful catalyst for creativity.
Pro Tip: When creating videos for bumper and non-skippable ads, YouTube rounds up to the next minute when you upload the video. Keep the raw video under 6 seconds, because 6.1-seconds of raw footage may turn into a 7-second .

YouTube Overlay Ad

Overlay ads are perhaps the simplest form of YouTube advertising. These are banner ads that appear along the bottom of videos.

YouTube In-video overlay ads are 480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages. The overlay ad appears when user initiates video play. You can optionally include a 300x250 companion display ad.

YouTube Display Ad

Bumper YouTube ads are the third type of YouTube video ad available to marketers. These non-skippable video ads play before a viewer’s chosen video and must be less than 6 seconds long. Obviously, bumper ads aren’t an ideal format for stories, testimonials, or product demos. But the 6 second time limit can be a wonderful catalyst for creativity. YouTube rounds up to the next minute when you upload the video. Keep the raw video under 6 seconds, because 6.1-seconds of raw footage may turn into a 7-second .

BENEFIT OF ADVERTISING ON YOUTUBE

1. EXPAND YOUR Digital REACH

Along with the almost two billion YouTube account holders who visit the website monthly, there is a vast, unregistered group of youtube users who contribute to the platform’s approximately five billion daily video views. With each video view there is the potential to expose your ad to someone who could be interested in what your business offers.

2. Find customers with advanced targeting.

Besides basic identifying information like age, gender, and geographic location, what other recognizable characteristics do your current customers have? Utilizing targeting features like these make it much easier to ensure your ads get in front of the right customers at the right times. In addition to letting businesses narrow in on their intended audience, YouTube Advertising grants a certain level of customizability that allows the advertisements to be more personalized than Search Ads. Due to the many different types of YouTube Ads (more on those later), businesses have the ability to choose the formats that best help them achieve their goals.

3. 3. Customize ads to meet your goals.

Brands can use the platform to tell stories about themselves and their customers, share valuable information, explain their products, and more. This wide range of possibilities truly makes YouTube one of the most dynamic and flexible advertising platforms out there. Given the platform’s advertising capabilities, it’s surprisingly affordable for businesses of all sizes If you’re concerned that YouTube Ads will take a large chunk out of your advertising or marketing budget, you should take a closer look at the fine details. YouTube’s Advertising Cost The cost will vary based on your audience targeting, your marketing goals, and your video. In-Display Ads: Rs0.30 Average Cost-per-View (CPV). In-Search: Rs0.10 Average Cost-per-View (CPV).

4. Run cost-effective campaigns.

A typical ad view generally runs between Rs0.05 and Rs0.10, which is low compared to the cost of some keywords on the Search Network, which can run for Rs50 per-click or more. Even compared to Search ads, YouTube has an affordability advantage.. Because whereas Search ads count a quick click of a button as engagement, the TrueView ad format only counts sustained viewing as engagement. It really couldn’t be easier to keep track of your budget and measure the success of your YouTube Ads. By checking your Google Ads account, you can track views and costs, and get an idea if you’re reaching the right audience.

5. Measure your ads’ success

Under the Analytics tab in your YouTube account you can learn more about the people who’ve viewed your ads. Digging into this data can provide you invaluable insight into how well your ads are really doing. Which ads your customers are watching How long they watch them. At exactly what points they disengage. You can also use the Analytics tab to help you determine which of the many ad formats are performing best. Figuring out which types of ad makes the most sense for your business will take some trial and error. You can also connect your YouTube account with your Google Analytics account to dive deeper into your video campaign data.

6.How does your promotion work/who will see my video?

INSIGHT exists to put your video in front of the YouTubers who'd want to see it. We do this by promoting your video directly on YouTube through YouTube's Ad's platform (Google Ads)! The process is simple: 1. You choose a video you want to promote. 2. You provide a few keywords/phrases that describe your video. 3. You provide the names of channels that are most similar to yours (optional). 4. We promote your video to YouTubers searching for your keywords *or* who are fans of those similar channels. For example, a yoga teacher promoting her "yoga basics" video could target the keywords "yoga poses" and "yoga workout". Anyone searching for (or watching videos about) these keywords would see her video as a recommended video. In the case of an up-and-coming pop singer, they could target fans of "Adele" and "Beyonce" ensuring that only fans of "pop music" would be exposed to their video.

7. Where will my video be promoted?

Your video will be promoted as an Advertisement directly on YouTube and will be promoted in 3 different ways: 1. As a commercial before similar videos (also known as an "in-stream" ad). 2. As a "recommended" video alongside similar videos. 3. As a "featured" search result. When a YouTube user performs a search for one of your keywords, your video will be displayed at the top of the results. Just as a reminder, we'll use the keywords and similar channels you provide us to ensure only users who are interested in your content will see it. Our system will automatically choose the type of advertisement that best aligns with your campaign's goal. For example, you are an up-and-coming pop singer and you've provided both Adele and Beyonce as channels/artists similar to your style. -In scenario 1, when a viewer clicks to watch one of Adele's videos, the viewer would first be presented with your video. The viewer can either choose to watch your video or simply skip it. If the viewer does not choose to watch it for at least 30 seconds, that view is entirely free to you. -In scenario 2, a viewer might be a known Beyonce fan and your video would show to them as a recommended video. The viewer can then click to go directly to your YouTube video page and watch your video. In scenario 3, a user will be performing a search for either "Adele" or "Beyonce" and will see your video as the first search result. This same concept can be applied to gamers, vloggers, apps, websites, products, book authors, and more. When a YouTube user searches for one of your keywords (example: "best yoga videos"), your video will be promoted at the top of the results. Your video can also appear as a "commercial" before similar videos or as an "ad" in the "Up next" section. For the commercial, you only are charged for a view if the viewer watches at least 30 seconds of your video.